Vegan Mayo – Market-Ready Branding & Scalable Packaging
A product launch isn’t just about design—it’s about precision. Chosen Foods’ Vegan Mayo needed a brand presence that would cut through a competitive market, resonate with consumers, and scale for future product lines. Through consumer testing, market research, and cross-functional collaboration, we built a flavor-forward, scalable packaging system that not only drove marketing and sales success but also made an impact at Expo West Anaheim, setting the stage for a strong retail debut. From art direction to product collateral, every detail was crafted to position Vegan Mayo as a category leader, ensuring both immediate traction and long-term growth. Scope of Work Art Direction | Consumer Testing | Market Research | Packaging & Flavor System Design | Cross-Functional Team Collaboration | Sales & Marketing Strategy | Expo West Launch Execution
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