This wasn’t just another salad dressing—it was a statement. A clean, nourishing product designed to empower women in their everyday choices. Chosen Foods needed packaging that did more than sit on a shelf; it had to connect, inspire, and stand out in the hearts of its audience.
We chose bold, hand-drawn goddess illustrations to embody strength, vitality, and individuality—making each bottle feel like a personal celebration. This award-winning design system not only boosted brand visibility by 30% but also helped drive sales in Amazon, Whole Foods, Sprouts, and Costco. More than just packaging, this was about storytelling—turning a simple dressing into a brand that resonates.
Scope of Work
Brand Strategy | Packaging Design | Illustration & Visual Storytelling | Retail & Trade Show Collateral | Digital & Print Marketing Assets
Photography Credits: Sara Bolla
Photography Credits: Sara Bolla
