A Hot Sauce With No Customers. Now a Household Name.

Two founders. Zero sales. No audience. Just a bold vision to redefine hot sauce. Cien Chiles wasn’t a rebrand—it was an idea waiting to be built. The goal? Turn passion into a profitable, retail-ready business. They needed more than a logo—they needed strategy, an identity system, investor confidence, and packaging that would own shelf space. Every detail had to work hard to stand out, helping them leave their 9-5 and take Cien Chiles full-time.

CHALLENGE

Two founders. Zero sales. No audience. Just a bold vision to redefine hot sauce.

Cien Chiles wasn’t a rebrand—it was an idea waiting to be brought to life. The goal? Turn passion into a profitable, retail-ready business. The founders needed more than just a visual identity—they needed a go-to-market strategy, investor confidence, and packaging that would command shelf space. Every detail had to work hard to differentiate them in a saturated market, helping them leave their 9-5 jobs and take Cien Chiles full-time.

OUTCOME

- 58% revenue growth
- From 0 to 400+ stores nationwide
- Retail expansion: Whole Foods, Costco, Amazon, Sprouts, UNFI
- Winner of a natural pitch competition and favorite on ABC news
- Ready for Costco & international expansion.

From zero to a category disruptor, Cien Chiles is now scaling across the U.S. and beyond.

Website design and Social Media Experience

The goal was to make it easy for users to discover and learn about the products, while cultivating sales throughout the user journey. After the launch of the site in July 2020, there was an immediate improvement in the metrics.

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