Chosen Foods’ Infused Avocado Oil Spray wasn’t just another pantry staple—it was a premium product that needed to stand out in a saturated market. The challenge? Create packaging that educates, captivates, and converts, while ensuring a scalable design system for future flavor expansion.
Through market research, competitive analysis, and consumer testing, we refined the brand’s positioning. We then created a bold, clean, and intuitive packaging system that instantly communicates benefits and flavor cues. The result? Increased shelf visibility, a seamless retail experience, and a scalable framework for new product launches.
This work was featured on Packaging of the World, highlighting its impact in design and retail strategy. (View feature: Infused Avocado Oil Packaging).
Scope of Work
Brand Strategy | Market Research | Packaging Design System | Flavor Architecture | Retail & Consumer Testing | Art Direction | Print Production Consultancy
